Thursday, March 11th, 2010

When will we see the Amazon Kindle launch in the UK?

2

Ever since the kindle launched to great success and popularity across the pond UK ebook lovers have been salivating at the prospect of being able to get into the Kindle experience on our shores and asking when will it hit the UK?Kindle2_AI

At first glance you would think it would be here already – most mainstream consumer products launch pretty quickly over here after their US release but not the Kindle. There appear to be 2 main sticking points:

  • Agreeing with publishers to make the books available

Despite the myriad of ebook readers now available there is still only a limited amount of ebooks available from a limited set of publishers – and the pricing is often poor compared to the paperback versions of the same books.  Amazons marketing muscle could probably solve this one pretty easily though.

  • Agreeing with mobile networks to distribute the ebooks

In the US, “Whispernet”, the Sprint EVDO network Amazon uses, allows the kindle to download books from the amazon store anywhere in the country so no need for a wifi connection or even a pc to download the book or manage your account.  So far European telecoms operators seem reluctant to broker a similar deal and until Amazon can agree this it will stall the Kindles march into the UK and indeed Europe.

Recent talks with German telecoms operators T-Mobile and Vodafone have stalled, with Amazon unwilling to meet the financial demands of the mobile operators, which looks bleak for a German Kindle.
So the question remains – when will we see kindle in the UK?

Comments

2 Responses to “When will we see the Amazon Kindle launch in the UK?”
  1. Dai says:

    Well if they don’t get a move on they find themselves behind the pack. With some of the newer ebook readers on the horizon, it won’t be long before we see the UK going crazy for ebook readers

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  1. [...] We still aren’t sure of what price point it could launching with in the UK, but if the Korean launch is anything to go by we’re looking at around $US299, putting it in the same ball park as the Sony Reader and Amazon Kindle (if it ever launches) [...]



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