iRex Technologies have announced new progress in their pipeline ebook reader that promises high quality, full colour reading and writing capabilities. Expected to launch in 2011, this news supports iRex’s position as a dedicated innovator in the field of digital ereaders following on from the iRex Digital Reader 1000, with 10.2 inch screen in 2008.

This news reaffirms and substantiates iRex’s position as a leading innovator in the digital reading market following their 2008 launch of the iRex DR1000 – the first commercially available ‘writable’ digital reader with a 10.2 inch screen. iRex’s Alex Henzen, confirmed the company’s commitment to push the boundaries of electrophoretic display technology in order to meet consumer demand for competitively priced, high quality digital readers. “The ultimate goal of an electronic paper display is to mimic the appearance of pigment on paper. This means more than just bright color, the reflection also has to be diffuse,“ explained Henzen. “iRex’s subtractive color mixing technology will allow us to produce a wide range of colors in high resolution to deliver magazine?quality color to our e?reader customers.”

This evolution in ebook readers will bring the experience of traditional magazines and newspapers closer into the world of the digital reader and perhaps be the tipping point for the rapid decline in sales of paper based publishing.